Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic

Luis Miguel Osorio Chavez; Edwin Octavio; Dany Yudet

doi:10.1145/3514262.3514286

Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic

Luis Miguel Osorio Chavez, Edwin Octavio, Dany Yudet

Graduate School

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Scopus citations

Abstract

The objective of this study is to identify the major strategy used by Peruvian Mypes entrepreneurs in the hardware sector, these being discounts/offers and alliances with other companies; Likewise, through a quantitative study, it was found that the study population considers that the two most influential media for advertising are brochures and radio, the internet being the least used. In the same way, it was found that more than 50% have not managed to position themselves in the market due to the little practice of digital marketing strategies, for this reason their survival is at risk. It is concluded that the impact of the pandemic has been shocking, which is why the implementation of good practices of digital marketing strategies is suggested in order to optimize business performance.

Original language	English
Title of host publication	2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022
Publisher	Association for Computing Machinery
Pages	392-398
Number of pages	7
ISBN (Electronic)	9781450387187
DOIs	https://doi.org/10.1145/3514262.3514286
State	Published - 14 Jan 2022
Event	13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022 - Virtual, Online, Japan Duration: 14 Jan 2022 → 17 Jan 2022

Publication series

Name	ACM International Conference Proceeding Series

Conference

Conference	13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022
Country/Territory	Japan
City	Virtual, Online
Period	14/01/22 → 17/01/22

Access to Document

10.1145/3514262.3514286

Cite this

Miguel Osorio Chavez, L., Octavio, E., & Yudet, D. (2022). Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic. In 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022 (pp. 392-398). (ACM International Conference Proceeding Series). Association for Computing Machinery. https://doi.org/10.1145/3514262.3514286

Miguel Osorio Chavez, Luis ; Octavio, Edwin ; Yudet, Dany. / Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic. 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022. Association for Computing Machinery, 2022. pp. 392-398 (ACM International Conference Proceeding Series).

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Miguel Osorio Chavez, L, Octavio, E & Yudet, D 2022, Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic. in 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022. ACM International Conference Proceeding Series, Association for Computing Machinery, pp. 392-398, 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022, Virtual, Online, Japan, 14/01/22. https://doi.org/10.1145/3514262.3514286

Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic. / Miguel Osorio Chavez, Luis; Octavio, Edwin; Yudet, Dany.
2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022. Association for Computing Machinery, 2022. p. 392-398 (ACM International Conference Proceeding Series).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Miguel Osorio Chavez L, Octavio E, Yudet D. Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic. In 2022 13th International Conference on E-Education, E-Business, E-Management, and E-Learning, IC4E 2022. Association for Computing Machinery. 2022. p. 392-398. (ACM International Conference Proceeding Series). doi: 10.1145/3514262.3514286

Digital Marketing in the Hardware Business, an Opportunity for the Peruvian MYPES Positioning and Surviving over the Covid-19 Pandemic

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