Implementing the reconac marketing strategy for the interaction and brand adoption of peruvian university students

Jorge Sánchez-Garcés, Juan J. Soria, Josué E. Turpo-Chaparro, Himer Avila-George, Javier Linkolk López-Gonzales

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

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Keyphrases

Engineering

Computer Science

Social Sciences

Economics, Econometrics and Finance