The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets

Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Jorge Alberto Esponda-Perez, Dany Yudet Millones-Liza, Miluska Villar-Guevara, Karla Liliana Haro-Zea, Rodrigo Gallardo-Canales

Research output: Contribution to journal › Article › peer-review

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Social Sciences

Economics, Econometrics and Finance

Keyphrases

Psychology

Food Science