TY - GEN
T1 - USAWEB
T2 - 6th International Conference on E-Commerce, E-Business and E-Government, ICEEG 2022
AU - García-Salirrosas, Elizabeth Emperatriz
AU - Millones-Liza, Dany Yudet
N1 - Publisher Copyright:
© 2022 ACM.
PY - 2022/4/27
Y1 - 2022/4/27
N2 - The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed of 10 items which makes it an easy-to-apply instrument. The pilot test consisted of 422 participants who reported making purchases online. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analyzes were applied to evaluate the proposed model, the results revealed a one-dimensional scale with a good fit of the model that met all the CMIN, DF, CMIN/DF, CFI, SRMR, RMSEA and PClose indicators satisfactorily. In this way, this scale allows the authors to provide the scientific and business community with a reliable instrument to be applied both in future research that seeks to measure the level of usability of web pages intended for electronic commerce.
AB - The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed of 10 items which makes it an easy-to-apply instrument. The pilot test consisted of 422 participants who reported making purchases online. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analyzes were applied to evaluate the proposed model, the results revealed a one-dimensional scale with a good fit of the model that met all the CMIN, DF, CMIN/DF, CFI, SRMR, RMSEA and PClose indicators satisfactorily. In this way, this scale allows the authors to provide the scientific and business community with a reliable instrument to be applied both in future research that seeks to measure the level of usability of web pages intended for electronic commerce.
KW - USAWEB scale
KW - electronic commerce
KW - usability
KW - web pages
UR - http://www.scopus.com/inward/record.url?scp=85134650652&partnerID=8YFLogxK
U2 - 10.1145/3537693.3537721
DO - 10.1145/3537693.3537721
M3 - Conference contribution
AN - SCOPUS:85134650652
T3 - ACM International Conference Proceeding Series
SP - 184
EP - 188
BT - 2022 6th International Conference on E-Commerce, E-Business and E-Government, ICEEG 2022
PB - Association for Computing Machinery
Y2 - 27 April 2022 through 29 April 2022
ER -