Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness

Roger Albornoz, Elizabeth Emperatriz García-Salirrosas, Dany Yudet Millones-Liza, Miluska Villar-Guevara, Gladys Toyohama-Pocco

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

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