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  4. Design and Validation of the Brand Personality Scale in Food Industries

Design and Validation of the Brand Personality Scale in Food Industries

Author(s)
Stefany Jazmín Iñaguazo
Clara Milagros Rodriguez-Rosales
José Tarrillo-Paredes
Jose Eber Paz-Vilchez
Date Issued
1 de enero de 2024
Type
Preprint
DOI
10.2139/ssrn.4784231
Subjects

Scale (ratio)

Personality

Psychology

Marketing

Business

Social psychology

Geography

Cartography

Scale (ratio)

Personality

Psychology

Marketing

Business

Social psychology

Geography

Cartography

Social Sciences Busin...

Social Sciences Busin...

Social Sciences Socia...

Metrics
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