Design and Validation of the Brand Personality Scale in Food Industries

Author(s)

Stefany Jazmín Iñaguazo

Clara Milagros Rodriguez-Rosales

José Tarrillo-Paredes

Jose Eber Paz-Vilchez

Date Issued

1 de enero de 2024

Type

Preprint

DOI

10.2139/ssrn.4784231

Subjects

Scale (ratio)

Personality

Psychology

Marketing

Business

Social psychology

Geography

Cartography

Scale (ratio)

Personality

Psychology

Marketing

Business

Social psychology

Geography

Cartography

Social Sciences Busin...

Social Sciences Busin...

Social Sciences Socia...