Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru

Vasquez Solano, Brillyth Malena; De la Cruz Rodriguez, Keyla Denith; Becerra Sanchez, Juan Emerson; García-Salirrosas, Elizabeth Emperatriz

doi:10.1145/3633586.3633595

Application of the UTAUT model to estimate the factors that influence consumers’ purchase intention in e-commerce in Lima-Peru

Author(s)

Vasquez Solano, Brillyth Malena

Universidad Peruana Unión

De la Cruz Rodriguez, Keyla Denith

Universidad Peruana Unión

Becerra Sanchez, Juan Emerson

Universidad Peruana Unión

García-Salirrosas, Elizabeth Emperatriz

Universidad Autónoma del Perú

Date Issued

20 de octubre de 2023

Type

Conference paper

Publisher

Association for Computing Machinery

Series/Report No.

International Conference on E-Business and Internet (ICEBI)

Contained in

ACM International Conference Proceeding Series

Start Page

26

End Page

32

DOI

10.1145/3633586.3633595

ISBN

9798400716508

Abstract

The objective of this research is to know what are the factors that determine the purchase intention in e-commerce of consumers in Lima. The non-probabilistic convenience sampling technique was used, with a cross-section of causal relationships through structural equation modeling (SEM). The study population was made up of people residing in Lima who made virtual purchases in the last twelve months. The sample was made up of 214 people (44.9% men and 55.1% women). The results showed that the factors of effort expectation, hedonic motivation, habit, service quality and consumer innovation positively influence purchase intention. Likewise, the factors that do not influence are performance expectation, social influence and facilitating conditions, which are below.