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Influence of the use of social networks on exports of Peruvian textile companies, 2023
Author(s)
Universidad Nacional Autónoma Altoandina de Tarma
Luquiños-Sedeno, María Guadalupe
Universidad Nacional de Moquegua
Mamani-Laura, Marilí Ruth
Universidad Nacional de Moquegua
Arapa-Apaza, Henry Valentin
Universidad Nacional de Moquegua
Date Issued
28 de septiembre de 2023
Type
Article
Publisher
Editorial Salud, Ciencia y Tecnologia
Volume
2
Series/Report No.
Salud Ciencia y Tecnología - Serie de Conferencias
Contained in
Salud, Ciencia y Tecnologia - Serie de Conferencias
ISSN
2953-4860
Abstract
As a means of disseminating a product or service, social networks play an important role in modern business, and their contribution is crucial for improving business management. The aim of this study was to analyze the influence of the use of social networks on the exports of textile companies in Peru, 2023. It was a quantitative, non-experimental and correlational-causal study. The sample included entrepreneurs from 300 companies in the textile sector, and a survey was applied to collect information, consisting of 20 items. According to the results, 41 % of the companies surveyed use social networks, and 39 % indicate that they export. The Chi-square value obtained was 708,356 (p-value < 0,05), indicating a positive influence between the study variables. Regarding the dimensions, the influence was significantly positive: activities in social networks (χ2=543,983), sales channel (χ2=649,975) and advertising (χ2=507,325). It is concluded that the use of social networks significantly influences the exports of textile companies in Peru, 2023.