Influence of financial literacy on e-entrepreneurial intention:Role of the mediator of behavioral perceived control in higher education students in the Peruvian context.
Author(s)
M. Ruiz
Elizabeth Emperatriz García-Salirrosas
Ghenkis A. Ezcurra-Zavaleta
Date Issued
18 de marzo de 2024
Type
Article
Start Page
350
End Page
361
Abstract
The present study investigates the influence of various factors on digital entrepreneurial intention, focusing on the mediating role of perceived behavioral control. A self-administered cross-sectional survey was carried out using a questionnaire directed at 446 university students from several universities in different geographical regions of Peru. Descriptive statistics were used, and a structural equation model (SEM) was constructed to evaluate five proposed hypotheses. The results revealed that both financial attitude and behavior exert significant influences on perceived behavioral control. Furthermore, it was found that perceived behavioral control has a significant impact on digital entrepreneurial intention and plays a mediating role between financial education and the intention. This study contributes originality and value to the academic field, by adding to the few investigations on financial education carried out in the Peruvian context, specifically among university students. Likewise, it suggests the importance of promoting policies, strategies and initiatives by governments, universities, and other institutions, to improve the financial education and self-efficacy of university students, in order to promote digital entrepreneurship and economic development.
Keywords