Cruz Tarrillo, Jose Joel

Preferred name

Main Affiliation

jose.cruz@upeu.edu.pe

ORCID

0000-0002-6372-5055

Scopus Author ID

57665463200

Mostrando 1 - 10 de 29

Some of the metrics are blocked by your
consent settings
Virtual Education and Post-Pandemic Academic Performance in University Students
(2024-07-05)
Fernando Escobedo
;
Elia Anacely Córdova Calle
;
César Augusto Flores Tananta
;
Rosa Clavijo-López
;
The objective of this study was to investigate the influence of education and academic performance in the context of virtual university education. The research presents a quantitative approach, of basic type, with a descriptive causal correlational level, non-experimental and cross-sectional design, in a sample of 663 university students who participated in classes in the virtual modality. Likewise, exploratory and confirmatory analyses were used, where the results of the study reveal a positive relationship between monitoring and virtual skills in academic performance, with a ? value equal to 0.392 and a p-value equal to 0.005. In addition, a more substantial positive effect was found between virtual learning resources and academic performance, with a ? value equal to 0.504 and a p-value less than 0.001. In conclusion, these findings have significant implications for the design of educational policies and training programs that promote adequate support and the development of competencies in virtual environments. The learning experience can be improved by strengthening these areas and maximizing the potential of students in virtual education. Received: 9 March 2024 / Accepted: 24 June 2024 / Published: 5 July 2024
Some of the metrics are blocked by your
consent settings
Personality and image as predictors of the intention to revisit and recommend tourist destinations
(2023-03-20)
;
Karla Liliana Haro Zea
;
Edison Effer Apaza Tarqui
Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist behavior in Peru. This quantitative and cross-sectional analysis targeted 998 national tourists via a non-probabilistic convenience sampling. The study employed AMOS 24 statistical software for exploratory and confirmatory factor analysis. The results showed positive effects of social innovativeness (β = 0.374), performance (β = 0.404), and honesty (β = 0.191) on an affective image. Likewise, the study confirms the favorable effects of social innovativeness (β = 0.524), performance (β = 0.156), and honesty (β = 0.280) on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured. In addition, the findings support the positive effects of an affective image in intention to revisit (β = 1.549) and intention to recommend (β = 1.547); all results obtained a significance less than 0.05 (p &amp;lt; 0.001). This study concludes that brand personality is a valuable concept that can suggest strategies to improve the brand image, so the personality of tourist destinations should be congruent with the personality of tourists.
Some of the metrics are blocked by your
consent settings
Competencias de Empleabilidad para Futuros Administradores Peruanos
(2022-09-30)
Andrea Jazmine Del Aguila Alvarez
;
Luz Alondrita Rivas Soto
;
Hoy en día, las empresas necesitan competir con su mejor recurso, el talento humano, de tal forma, que rediseñan los puestos de trabajo. Es decir, requieren de colaboradores que sean capaces de generar resultados beneficiosos para la organización, mediante competencias, aptitudes y habilidades. Es por ello, el propósito de esta investigación es describir las competencias más demandadas en el mercado laboral peruano para futuros administradores. La investigación se realizó a través de una perspectiva metodológica cualitativa, con un diseño exploratorio, las unidades de análisis fueron publicaciones de los portales web de empleo del Perú: Bumeran, Linkedin, CompuTrabajo, PortalTrabajo, Laborum.pe, Indeed. Para su búsqueda, se utilizaron las palabras clave “administración” y “administrador”, considerando un intervalo de tiempo para la visualización de los anuncios de un mes y medio de antigüedad, con lo cual obtuvo un total de 325 publicaciones. Los resultados obtenidos indican que los administradores son más solicitados para los puestos de mando medio. Con relación a las competencias blandas más demandadas son el liderazgo, comunicación asertiva, planificación, trabajo en equipo, proactividad y las competencias duras son, a saber: experiencia laboral, dominio en ofimática, herramientas en sistemas de gestión, dominio de inglés, herramientas financieras. En conclusión, las instituciones de educación superior deben centrarse en fortalecer estas competencias para que los futuros administradores peruanos sean más competitivos dentro de las exigencias del mercado laboral.
Some of the metrics are blocked by your
consent settings
Design and validation of the brand personality scale in food industries
(2025-08-01)
;
Jazmin Inaguazo
;
Clara Milagros Rodriguez-Rosales
;
José Tarrillo-Paredes
;
Jose Eber Paz-Vilchez
In the competitive context in which food industries operate, the brand plays a predominant role in differentiating and establishing an emotional connection with customers. However, despite being an important factor, only some studies analyze brand personality in this context. This research aimed to develop and validate a brand personality scale, a practical tool that brands in the food sector can use to analyze the position of their brands and make correct strategic marketing decisions. An exhaustive literature review was carried out to generate an initial set of items. Based on surveys in person with 510 consumers in three cities in Ecuador, confirmatory and exploratory factor analyses were carried out to extract the relevant factors. The results show a four-dimensional structure: innovative, creative, honest, and rugged. The results obtained support the reliability and validity of the construct, which implies that brands in the food sector can use this scale to analyze the position of their brands and make correct strategic marketing decisions.
Some of the metrics are blocked by your
consent settings
Innovación organizacional como factor de competitividad empresarial en mypes durante el Covid-19
(2021-06-15)
Jhenyfer Jhoana García Monsalve
;
Isban Adilson Tumbajulca Ramírez
;
Esta investigación tiene por objetivo determinar la influencia de la innovación organizacional en la competitividad empresarial en tiempos de Covid-19 en las mypes del sector comercio. Es de tipo básico con un alcance descriptivo correlacional. El diseño de la investigación es no experimental y de corte transversal. Los participantes de estudio son 200 gerentes. Los instrumentos utilizados fueron validados mediante juicio de expertos y se comprobó su fiabilidad a través del alpha de Cronbach con un coeficiente de 0,886 para innovación organizacional y 0,778 para la competitividad empresarial. Los resultados muestran que sí existe relación significativa entre la innovación empresarial y la competitividad (r=0,459) con una significancia de p-valor=0,000. Por lo tanto, se puede afirmar que aquellas mypes que apuesten por una innovación en la forma de ofrecer, o brindar su servicio o producto podrán mantenerse en el mercado a pesar de la crisis. Además, los resultados muestran que el 81% de empresas que innovó son más competitivas que el 19% que no lo hizo.
Some of the metrics are blocked by your
consent settings
Design and validation of the Brand Personality Scale in Tourist Destinations
(2022-04-01)
;
Karla Liliana Haro Zea
;
Edison Effer Apaza Tarqui
;
The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR &amp;gt; 0.70 and convergent validity was AVE &amp;gt; 0.5. In conclusion, the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism.
Some of the metrics are blocked by your
consent settings
Democracy and Citizen Participation: A Comparative Study Between Peru and Ecuador
(2025-05-06)
Rosa Clavijo-López
;
;
Raúl Alfredo Sánchez Ancajima
;
Fernando Escobedo
;
Carlos Miguel Aguilar Saldaña
Democracy is a fundamental part of a society, and it refers to the condition in which citizens exercise their autonomy. This research aimed to analyze the effect of democratic management on citizen participation. The study was approached from the positivist paradigm, with a non-experimental cross-sectional design; the participants were 416 Peruvians and 105 Ecuadorians. An exploratory analysis was carried out to determine the factorial structure of the constructs, and a confirmatory analysis was conducted for its validity. Subsequently, the structural equation model (SEM) was applied to test the hypotheses. The results present a three-dimensional structure (Citizenship legislation, Representative and responsible Government, Civil society and participation) of the democratic management variable. Likewise, the citizen participation variable presents a three-dimensional structure (opinionative, associative, Electoral-Partisan). On the other hand, the SEM model presents an adequate fit with an x2/df = 4.248, TLI is 0.911, CFI= 0.929, and RMSEA= 0.080. The hypothesis tests show an influence of democratic management on optimistic citizen participation with a ? of 0.861 and a significance of 0.000 (p<0.001) in the associative participation of citizens with a ? of 0.678 and a statistical significance of 0.000 (p<0.001), and democratic participation with a ? of 0.814 and 678 and a statistical significance of p<0.001. In conclusion, the results demonstrate the influence of these variables, highlighting the importance of strengthening democratic mechanisms for citizen participation. Received: 25 August 2024 / Accepted: 23 April 2025 / Published: 06 May 2025
Some of the metrics are blocked by your
consent settings
Business education, innovation skills as predictors of entrepreneurial self-efficacy in university students
(2024-08-08)
Marbelith Laydes
;
;
;
Considering the importance of entrepreneurship education in the social and economic sphere, the objective of this study was to examine how entrepreneurship education influences the development of innovative skills and entrepreneurial confidence of university students. To do this, it was necessary to adopt a quantitative methodological perspective to understand the relationship between the study variables. Through the application of confirmatory factor analysis (CFA) and the development of the structural equation model (SEM), it was possible to know and confirm the effect and statistical relationship between the variables. The participants of this research were made up of a total of 701 students under quota sampling selection. Entrepreneurship education has been found to significantly influence the promotion of innovative skills and the development of entrepreneurial self-efficacy. Furthermore, the study reveals that the acquisition of innovation competencies is a prerequisite for students to perform well in the business environment. These competencies not only enable them to adapt to changing environments but also foster creativity, systems thinking, and effective problem-solving. This study provides empirical evidence that entrepreneurship education is a relevant factor in strengthening and developing students’ innovation competencies and entrepreneurial self-efficacy.
Some of the metrics are blocked by your
consent settings
La toma de decisiones (TD) en relación con la eficacia organizativa en empresas
(2022-04-20)
;
Jenkins Perlino De-La-Matta-Riva
;
Neri Moreto-Correa
;
El presente estudio se realizó con la finalidad de analizar el tema de la toma de decisiones en las empresas para establecer los aspectos, factores y enfoques, y beneficios que contribuyen a llevar una buena organización rumbo al mejoramiento en el ámbito empresarial, para obtener un alto grado eficaz. Se aplicó una revisión sistemática sobre los 4 últimos años (2019 a 2022); la revisión se basó en referencias extraídas de la base de datos Scopus redactados en dos lenguas: inglés y español. Esta llevó a cabo un respectivo análisis de los artículos extraídos y se percibieron vacíos en la información obtenida, por lo que se mencionaron 14 artículos en las cuales se ha argumentado sobre la toma de decisiones; con el objetivo de profundizar y comparar teorías, más que todo sobre la gran ayuda que proporciona a una empresa. En conclusión, la adecuada toma de decisiones es un proceso indispensable para el crecimiento y futuro de una empresa, en la que una mala toma de decisiones con el transcurrir del tiempo conducirá al fracaso y quiebra de la misma. En este sentido, se puede definir que está asociado al éxito dentro de la organización.
Some of the metrics are blocked by your
consent settings
Influence of Brand Personality on Tourist Behavior in Peruvian Destinations: The Mediating Role of Experience, Authenticity, and Trust
(2026-05-26)
;
Kasandra Lisset Torres-Cortez
;
Fiorely Margoth Peralta-Córdova
;
;
Despite growing interest in destination branding, empirical evidence is still limited in explaining how brand personality influences tourist behavior mediated by integrated aspects. This study addresses this research gap by proposing and testing a structural model that considers the mediating role of tourist experience, authenticity, and trust in the relationship between brand personality and tourist behavior. The methodology used was quantitative and causal–correlational, using structural equation modeling and a sample of 514 Peruvian tourists selected through non-probabilistic convenience sampling. The results show that brand personality significantly influences tourist experience and destination authenticity, while its direct effect on trust is weak. In addition, experience positively influences trust and authenticity. Significantly, authenticity and experience show direct and positive effects on tourist behavior, while trust has a negative effect. These findings contribute to the advancement of the literature by integrating a single explanatory model with experiential, cognitive, and relational variables, broadening the understanding of the indirect role of brand personality in the tourism context. From a practical standpoint, the results suggest that destination managers should focus on enhancing brand personality and authenticity.

Cruz Tarrillo, Jose Joel

Filtros

Ajustes

Ordenar por

resultados por página