Millones Liza, Dany Yudet
Preferred name
Millones Liza, Dany Yudet
Main Affiliation
Email
dannie@upeu.edu.pe
ORCID
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44 resultados
Mostrando 1 - 10 de 44
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Item type:Publicación, Aceptación de la tecnología y su relación con el desempeño laboral de los teletrabajadores(2023-08-05) - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Influence of Self-Efficacy, Perceived Enjoyment and Ease of Use on Mathematics Learning Satisfaction in Virtual Environments(2024-05-05); - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Job Insecurity and its Influence on Burnout: Mediating Role of Financial Well-being in the Peruvian Population(2025-12-30); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets(2024-10-03); ; Introduction: Food brands that promote a healthy lifestyle are gaining more followers. Healthy food consumers are a conscious and demanding segment that values the quality and benefits they receive from a product and the ethical, environmental, and social impact of their purchasing decisions. The objective of the research is to evaluate the influence of perceived value components on health food brand image and brand loyalty in an emerging market. Methods: A cross-sectional and explanatory study was conducted considering 612 consumers of a healthy brand in Peru. The participants included women (65.2%) and men (34.8%), with ages between 18 and 56 (M = 22.56; SD = 5.95). Data were collected using a self-report form and statistically analyzed using PLS-SEM. Results: The study hypotheses confirmed the impact of perceived emotional value, perceived social value, perceived financial value, and perceived quality on brand image and loyalty. However, the proposed model observes that perceived social value has no impact on brand loyalty. Conclusion: Implementing strategies that help build stronger, healthy brands is part of effective management for business leaders. In this context, the findings indicate that brands should effectively communicate their attributes and offer them that meet and exceed consumer expectations to achieve consumer loyalty. This is a mechanism to consolidate a strong and positive image that facilitates customer loyalty based on perceived value. The results obtained can help marketers and decision-makers in the healthy food industry to design more effective brand strategies, which could increase demand for their healthy products. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector(2023-03-10); Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-RetailTest presents adequate psychometric evidence to measure the attitude of consumers towards online purchases in the retail sector in the Peruvian market. Thus, it seeks to contribute to the advancement of the study of these important variables of Latin American consumer behavior. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness(2024-06-23); ; ; Gladys Toyohama PoccoEating low amounts of healthy foods leads to high rates of diet-related diseases. How can we control and reduce the increase in these diseases? One of the recommendations is to improve nutritional competence, which means greater health consciousness. The objective of the present study is to determine the influence of health consciousness on the dimensions of perceived value and their impact on the willingness to consume foods from a healthy brand. Through a non-experimental, cross-sectional, and explanatory study, the responses of 518 participants (men and women) who confirmed being consumers of the healthy brands of food were analyzed. The study included adults aged from 18 to 58 years recruited using non-probability sampling. Data was collected using a self-report form and statistically analyzed using Smart PLS. The findings support that health awareness positively and significantly influences perceived quality value, perceived financial value, perceived social value, and perceived emotional value; contrary to this, it was detected that the perceived financial value does not influence the willingness to consume foods from healthy brands. This study contributes significantly to health science by showing how the theory of perceived value predicts the intention to consume healthy brands, with health consciousness intervening in this prediction. Therefore, it is concluded that the study population that consumes healthy foods has experienced the positive impact of perceived value and reports that the factors that comprise it influence their intention to consume healthy foods. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy(2024-03-22); ; Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market. Methods: The research focused on the population that stated that they were consumers of the Unión brand (a brand whose value proposition is the sale of healthy foods), obtaining 482 consumers. The study was conducted under a quantitative, non-experimental, cross-sectional design approach. Results: The results support the existence of a positive and significant effect of NL on ATT, SN, and PBC, finding the exact behavior of SN and PBC in WCHBF; however, in the proposed model, it is observed that ATT has no impact on WCHBF. Conclusion: Applying strategies that lead to a change in consumer behavior towards healthy brands is a matter of time and will. In this context, the findings indicate that nutritional literacy plays an essential role in the willingness to consume healthy foods, which sheds more light on the design of educational interventions and awareness campaigns that independently inform about nutritional benefits and empower consumers, allowing them to make informed and healthy choices. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Dependencia emocional y violencia de pareja en mujeres de la selva peruana(2024-11-24); ; Palomino-Ccasa, JoelEl estudio tuvo como objetivo determinar si existía una relación significativa entre la dependencia emocional y el maltrato de pareja en mujeres del distrito de Morales, región de San Martín, en 2024. La investigación fue de tipo básico, con un diseño no experimental, de corte transversal y predictivo. Luego de aplicar un muestreo no probabilístico a conveniencia del investigador, se logró la participación de 312 mujeres. Los resultados de la regresión mostraron que el modelo propuesto evidenció un ajuste adecuado (F-test = 509.856; p < 0.001), lo que indica que la dependencia emocional (β = 0.789, p < 0.001) predice la violencia de pareja (R² ajustado = 0.621). Los resultados del R² permitieron determinar un efecto positivo grande de la dependencia emocional sobre la violencia de pareja. De la misma manera, los valores t y el coeficiente β de las variables en cuestión fueron estadísticamente significativos (p < 0.05). Por lo tanto, se resalta la importancia de abordar la dependencia emocional como un aspecto de prevención y tratamiento para mitigar la violencia de pareja. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust(2025-01-05)