Mostrando 1 - 10 de 14
  • Algunas métricas están bloqueadas por su 
    Item type:Publicación,
    Assessing the contribution of corporate social responsibility to the dynamics of sustainable markets: the role of corporate image, satisfaction, and customer loyalty
    (2026-02-09) ;
    Yover Fernández
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    Mireya Perez-Salluca
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    Introduction Corporate social responsibility (CSR) has always played an essential role in the market, contributing to a more competitive and efficient business environment that must be incorporated across sectors, including financial institutions. This research examined whether CSR, customer satisfaction, and corporate image are related to customer loyalty. Methods An explanatory study was conducted with 424 Peruvians aged 18–68 ( M = 32.70, SD = 10.66). Data were collected using a self-report scale of CSR, corporate image, satisfaction, and customer loyalty. The theoretical model was evaluated using the Partial Least Squares Structural Equation Modeling (PLS-SEM). Results A measurement model with adequate fit was obtained (α = 0.901–0.950; CR = 0.902–0.950; AVE = 0.746–0.910). Based on the results, a positive related was demonstrated between CSR with the customer loyalty (β = 0.264; p < 0.000; t = 4.593) and corporate image (β = 0.235; p < 0.000; t = 4.615); between satisfaction with the customer loyalty (β = 0.317; p < 0.000; t = 4.061) and corporate image (β = 0.645; p < 0.000; t = 12.766), and between corporate image with the customer loyalty (β = 0.235; p = 0.005; t = 2.810). Discussion The study offers a valuable theoretical contribution by situating the proposed model within the integrative framework of sustainability psychology, stakeholder theory, and the Triple Bottom Line (TBL). Furthermore, it provides a significant empirical contribution by arguing that strategic investments in CSR, such as environmental finance, digitalization, and inclusive initiatives, yield tangible environmental and social benefits. These practices align with the Sustainable Development Goals (SDGs) and strengthen customer loyalty. The findings encourage decision-makers to integrate measurable sustainability actions informed by sustainability psychology to understand the individual and collective psychological processes that promote sustainable practices across organizational, social, and environmental contexts.
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    Item type:Publicación,
    Servant Leadership in educational contexts: A bibliometric analysis to guide management in the framework of SDG 4
    (2025-12-17) ; ;
    José Lívia Segovia
    Servant leadership is a leadership approach that focuses fundamentally on service to others. In educational contexts, servant leadership has become an attractive topic for research. The main objective of this research was to analyze the last 11 years of scientific production from the Scopus database on servant leadership in educational settings (2013-2023). 48 publications analyzed using bibliometric indicators were taken as a data source. The analysis includes visualization, bibliographic coupling, co-occurrence, and co-authorship analysis. The results of the study show that collaborative research networks between countries around the world were examined, with the United States emerging as the dominant contributor, followed by Indonesia, India, China, and Peru, with the period 2020 and 2022 being those with the highest scientific production, also validating that K. Dahleez, KF Latif, and F. Marimon were the most influential contributors in scientific production and citations; however, A. Abbas has made a greater contribution to Sustainable Development Goal 4, Quality education. The major legacy has focused on two main thematic areas, the Social Sciences and Business, Management and Accounting. The analysis of the main keywords revealed a deep research interest, highlighting the extension and diversity of the concepts of servant leadership, higher education, education, teachers, knowledge hiding, learning, leadership and life satisfaction. This study highlights the importance of international cooperation in the field of cultural research and the need for countries to develop research capital to address knowledge gaps. These findings reveal research trends for future studies, influential authors, and co-authorships across countries, helping researchers identify gaps and future directions. The findings may facilitate the development and use of servant leadership in educational settings to improve outcomes as a sector.
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    Item type:Publicación,
    The Human Side of Leadership: Exploring the Impact of Servant Leadership on Work Happiness and Organizational Justice
    The leadership literature suggests that a servant leadership style can reduce negative employee outcomes, even in challenging work environments such as the educational sector, where teachers play a key role in social development. This research aimed to evaluate the effect of servant leadership on work happiness and organizational justice. An explanatory study was carried out including 210 men and women who declared that they perform teaching activities, aged between 21 and 68 years (M = 38.63, SD = 10.00). The data were collected using a self-report scale of servant leadership, work happiness and organizational justice, obtaining an adequate measurement model (α = between 0.902 and 0.959; CR = between 0.923 and 0.963; AVE = 0.604 and 0.631; VIF = between 1.880 and 2.727). The theoretical model was evaluated using the Partial Least-Squares PLS-SEM method. According to the results, the hypotheses were confirmed, demonstrating that there is a significant positive effect of servant leadership on work happiness (β = 0.69; p < 0.001) and organizational justice (β = 0.24; p < 0.001) and a positive effect of work happiness on organizational justice (β = 0.61; p < 0.001). This research provides valuable insight for educational leaders seeking to improve perceptions of happiness and justice in their organizations and promotes servant leadership to achieve this goal.
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    Item type:Publicación,
    Scale to Evaluate Employee Experience: Evidence of Validity and Reliability in Regular Basic Education Teachers in the Peruvian Context
    (2024-08-01) ;
    Elizabeth Emperatriz García-Salirrosas
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    ;
    Research on employee experience is a topic that has been growing in recent decades. This study analyzes the validity and reliability of an employee experience scale in Peruvian teachers. The study had an instrumental design. The sample was comprised of 760 Peruvian teachers between 20 and 71 years old (M = 40.91; SD = 10.05), where men (36.1%) and women (63.9%) participated, recruited through non-probabilistic sampling. A validity and reliability analysis of the employee experience scale confirmed the three original factors (sensory experience, intellectual experience, and emotional experience). The KMO test reaches a high level (0.950 > 0.70), and the Bartlett test reaches a highly significant level (Sig. = 0.000). The scale also showed good internal consistency (α = 0.948 to 0.980; CR = 0.950 to 0.981; AVE = 0.864 to 0.878). Similarly, for the confirmatory factor analysis, a measurement adjustment was performed, obtaining excellent and acceptable fit indices for Model 2 for three factors (CMIN/DF = 4.764; CFI = 0.984; SRMR = 0.024; RMSEA = 0.070). This study provides a useful tool to measure the employee experience in a friendly way, using simple language to be applied to the Peruvian context. This study is considered an important contribution to organizational behavior and human talent management in educational circles.
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    Item type:Publicación,
    Factors driving educational quality within the framework of SDG 4 for the 2030 agenda: what do training professionals think the 21st century?
    Introduction Achieving educational quality has always been an essential pillar for sustainable development, social equity, and the transformation of education systems globally. Educational institutions, especially those responsible for training future professionals, play a strategic role in achieving Sustainable Development Goal 4 (SDG 4) by fostering inclusive and equitable educational processes centered on meaningful learning. Therefore, the objective of this study was to analyze the influence of teachers’ effectiveness and English language acculturation on educational quality, examining the mediating role of disposition learning. Methods A cross-sectional explanatory study was conducted with the participation of 457 university students. The sample was distributed between women (57.8%) and men (42.2%), with ages ranging from 18 to 37 years ( M = 21.87; SD = 3). Data were collected using an online self-report questionnaire and analyzed using PLS-SEM. Internal consistency coefficients showed adequate values and confirmed the internal robustness of each construct. Results The hypotheses were supported, with teachers’ effectiveness and disposition learning found to influence educational quality, while teachers’ effectiveness and English language acculturation influenced disposition learning, with the latter assuming a mediating role. However, the proposed model shows that the direct effect of English language acculturation on educational quality is not statistically significant. Discussion This new model suggests a reevaluation of existing models on the topics analyzed, given that it involves emerging variables for higher education. The validated findings of this research provide valuable information for higher education management and leadership seeking to achieve higher levels of educational quality. This model merits special attention in future research, including the exploration of other potential factors and the application of these findings to diverse contexts and cultures.
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    Item type:Publicación,
    Leadership Styles in Non-Profit Institutions: An Empirical Study for the Validation and Reliability of a Scale in the Latin American Context
    There is no doubt that leadership is one of the most researched and disseminated topics in recent years, and over time, some distinguished models have developed a solid foundation and a reputable structure. From this perspective, this study analyzes the evidence of validity and reliability of a scale that assesses leadership styles in non-profit institutions. The study had an instrumental design. The sample consisted of 272 workers from nine Latin American countries, aged between 19 and 68 years (M = 34.08 and SD = 8.61), recruited through non-probabilistic sampling. A validity and reliability analysis of the scale confirmed the nine items and three original factors (servant, empowering and shared leadership). The KMO test reached a high level (0.898 > 0.70), and the Bartlett test reached a highly significant level (Sig. = 0.000). The scale also showed good internal consistency (α = 0.918 to 0.956; CR = 0.918 to 0.957; AVE = 0.755 to 0.880). Likewise, for the Confirmatory Factor Analysis, a measurement adjustment was performed, obtaining excellent and acceptable fit indices for Model 2 (CMIN/DF = 1.794; CFI = 0.993; SRMR = 0.023; RMSEA = 0.054; Pclose = 0.369). This study provides a brief and useful tool to measure leadership styles in Latin America, as a scale used specifically for this context would allow for a more accurate and valid assessment. This is crucial for generating effective organizational interventions, fostering the development of authentic leaders, and improving the competitiveness of non-profit institutions.
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    Item type:Publicación,
    Changes in the Digital World: An Explanatory Analysis of the Key Factors Linked to Virtual Interactivity
    (2025-07-14) ;
    Elizabeth Emperatriz García-Salirrosas
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    Ledy Gómez-Bayona
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    David Villar
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    Magaly Pari-Apaza
    Virtual interactivity in marketing has evolved significantly in recent decades, becoming an essential tool for effectively connecting with consumers in digital environments. Through interactive digital platforms, brands can generate a two-way dialogue with their customers, allowing them to obtain instant feedback and adapt their strategies quickly and effectively. This not only improves but also contributes to strengthening brand love and fostering long-term loyalty. In this context, this research aimed to analyze the effect of virtual interactivity on customer loyalty and WOM through multiple sequential mediation paths, considering the elements of relationship marketing and examining the cognitive (trust–commitment), communicational (communication–conflict management), and experiential (brand love–WOM) mechanisms that operate in digital consumer–brand interactions. A cross-sectional and explanatory study was conducted, considering 417 frequent customers of brands who also follow brands on social media. Participants included women (60.7%) and men (39.3%), ranging in age from 19 to 52 years (M = 30.9 and SD = 6.0). Data were collected using a self-report form on virtual interactivity, relationship marketing, WOW, customer loyalty, and brand love, yielding an appropriate measurement model (α = between 0.791 and 0.908; CR = between 0.791 and 0.916; AVE = between 0.679 and 0.845) which was statistically analyzed using PLS-SEM. The hypotheses confirmed the proposed model, observing the effect of virtual interactivity on important brand factors. This research provides valid results linked to the digital world in banking contexts.
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    Item type:Publicación,
    Student Evaluation of Teachers’ Effectiveness (SETE) scale: translation, cross-cultural adaptation and psychometric properties in a Latin American sample
    (2024-07-24) ;
    José Lívia Segovia
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    Elizabeth Emperatriz García-Salirrosas
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    Introduction Teacher effectiveness is a burgeoning field. Those responsible for educational policies seem increasingly committed to this fact, since it is one of the most important factors that influence the success of a university student; for this reason, the study of this topic has gained relevance in recent years. Therefore, an instrument with adequate psychometric properties is needed to measure this construct in Spanish-speaking countries. Objective The study had the purpose of translating, adapting, and evaluating the internal structure, providing evidence of reliability and validity of the Student Evaluation of Teachers’ Effectiveness (SETE) Scale in a Latin American sample. Methods An instrumental study was carried out and through convenience sampling, data were collected from 1,000 university students from South America belonging to a private educational network. The participants were between 18 and 40 years old (M = 21.25, SD = 2.99). Analyzes used Structural Equation Modeling (SEM) with AMOS 24 statistical software. Results Confirmatory Factor Analysis provided a 4-factor, 28-item fit model (CMIN/DF = 4.359; CFI = 0.956; SRMR = 0.030; RMSEA = 0.058). The results demonstrated good internal consistency (α = between 0.927 and 0.961; CR = between 0.927 and 0.962; AVE = between 0.646 and 0.799). Evidence of validity and reliability was obtained for the total sample. Discussion This adaptation and validation of the SETE scale makes it a valid, useful, reliable, and necessary tool that can be considered to evaluate teachers’ effectiveness from the perspective of university students.
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    Evidence of validity and reliability of a scale to evaluate gratitude toward the organization in the Peruvian context
    (2025-09-10) ;
    Elizabeth Emperatriz García-Salirrosas
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    Introduction: Despite gratitude's potential to promote wellbeing and performance in organizational settings, its role in the workplace is understudied. Although the literature indicates few attempts to develop scales for evaluating this construct in North America, no Spanish version exists to assess the validity and reliability of these scales in other contexts. This study aimed to translate into Spanish, adapt, and analyze the validity and reliability of a scale to evaluate gratitude toward the organization in Peruvian teachers. Methods: An instrumental study was carried out through convenience sampling. A sample of 448 Regular Basic Education teachers from a private educational network that has an important presence in the three regions of Peru was used. The analyses were performed using the Covariance Structural Equation Model (CB-SEM) with the AMOS 24 statistical software. Results: Confirmatory Factor Analysis provided model fit indices (2 factors) between excellent and acceptable (CMIN/DF = 2.872; CFI = 0.983; SRMR = 0.028; RMSEA = 0.064; Pclose = 0.031). It also demonstrated good internal consistency (α = 0.890 and 0.953; CR = 0.895 and 0.954; AVE = 0.682 and 0.721). Discussion: The results of this study support this measurement scale as a two-dimensional tool that can be used in business practice to measure gratitude in organizations and study the effectiveness of interventions related to wellbeing and gratitude in the workplace.
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    Item type:Publicación,
    Investigating the Association Between Transformational Leadership and Job Satisfaction: The Role of Gratitude Towards the Organization in the Peruvian Context
    (2025-09-05) ;
    Elizabeth Emperatriz García-Salirrosas
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    Leadership literature suggests that a transformational leadership style can reduce negative employee outcomes, even in challenging work environments such as the education sector, where teachers play a key role in social development. This study aimed to analyze the association between transformational leadership and job satisfaction: the role of gratitude toward the organization in the Peruvian context. A cross-sectional study with an explanatory design was conducted considering 457 men and women who declared themselves teachers, aged between 18 and 73 years (M = 38.63; SD = 10.61), recruited through non-probability convenience sampling. The theoretical model was evaluated using the Partial Least Squares method (PLS-SEM). An adequately fitting measurement model was obtained (α = between 0.893 and 0.969; CR = between 0.897 and 0.971; AVE = between 0.757 and 0.845), demonstrating that transformational leadership is positively associated with the components of gratitude toward the organization and job satisfaction, as well as the association of the components of gratitude toward the organization and job satisfaction. In turn, it was evident how gratitude toward the organization plays a mediating role in these relationships. In this sense, the study provides valuable information for Peruvian educational leaders seeking to improve indicators of satisfaction, gratitude, and leadership in their work environment. These findings enrich educational management, given that it is the first empirical study to demonstrate these links in a challenging sector of an emerging country, offering a solid foundation for the development of more humanized, effective, and sustainable management strategies.
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