Villar Guevara, Miluska Maria Del Carmen
Preferred name
Villar Guevara, Miluska Maria Del Carmen
Main Affiliation
Email
miluskavillar@upeu.edu.pe
ORCID
Scopus Author ID
29 resultados
Mostrando 1 - 10 de 29
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Item type:Publicación, Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy(2024-03-22); ; Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market. Methods: The research focused on the population that stated that they were consumers of the Unión brand (a brand whose value proposition is the sale of healthy foods), obtaining 482 consumers. The study was conducted under a quantitative, non-experimental, cross-sectional design approach. Results: The results support the existence of a positive and significant effect of NL on ATT, SN, and PBC, finding the exact behavior of SN and PBC in WCHBF; however, in the proposed model, it is observed that ATT has no impact on WCHBF. Conclusion: Applying strategies that lead to a change in consumer behavior towards healthy brands is a matter of time and will. In this context, the findings indicate that nutritional literacy plays an essential role in the willingness to consume healthy foods, which sheds more light on the design of educational interventions and awareness campaigns that independently inform about nutritional benefits and empower consumers, allowing them to make informed and healthy choices. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context(2024-12-20); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, ¿El liderazgo ético genera trabajadores felices? Un estudio explicativo en trabajadores sanitarios peruanos(2025-11-20); - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, SISTEMA DE EVALUACIÓN REDER Y EL PLAN ESTRATÉGICO DE UNA INSTITUCIÓN PRIVADA CONFESIONAL(2019-03-29); Gladys Toyohama PoccoEste artículo tiene el objetivo de describir el nivel de cumplimiento del plan estratégico a través del sistema de evaluación REDER de una institución privada confesional, 2017-2019. La metodología utilizada es descriptiva, de diseño no experimental, de corte trasversal, elaborada bajo un enfoque cuantitativo. Al interpretar estadísticamente los resultados se empleó el Software SPSS 24 para análisis descriptivo de frecuencia y de tablas cruzadas. Se aplicó un instrumento de 26 reactivos, dividido en 5 dimensiones, el cual fue administrado a una población de 45 personas de la administración. Se pudo comprobar que el 40% del total de la población de estudio, percibe niveles muy altos y notables de cumplimiento; sin embargo, el 35.6% consideraba el no cumplimiento de estos parámetros. Se concluye que el nivel de cumplimiento del plan estratégico a través del sistema de evaluación REDER, se ubica por debajo de los estándares medios; lo cual se traduce como un punto de mejora en lo que refiere a los patrones de un plan estratégico. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Evidence of validity and reliability of a scale to evaluate gratitude toward the organization in the Peruvian context(2025-09-10); ; Introduction: Despite gratitude's potential to promote wellbeing and performance in organizational settings, its role in the workplace is understudied. Although the literature indicates few attempts to develop scales for evaluating this construct in North America, no Spanish version exists to assess the validity and reliability of these scales in other contexts. This study aimed to translate into Spanish, adapt, and analyze the validity and reliability of a scale to evaluate gratitude toward the organization in Peruvian teachers. Methods: An instrumental study was carried out through convenience sampling. A sample of 448 Regular Basic Education teachers from a private educational network that has an important presence in the three regions of Peru was used. The analyses were performed using the Covariance Structural Equation Model (CB-SEM) with the AMOS 24 statistical software. Results: Confirmatory Factor Analysis provided model fit indices (2 factors) between excellent and acceptable (CMIN/DF = 2.872; CFI = 0.983; SRMR = 0.028; RMSEA = 0.064; Pclose = 0.031). It also demonstrated good internal consistency (α = 0.890 and 0.953; CR = 0.895 and 0.954; AVE = 0.682 and 0.721). Discussion: The results of this study support this measurement scale as a two-dimensional tool that can be used in business practice to measure gratitude in organizations and study the effectiveness of interventions related to wellbeing and gratitude in the workplace. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Toward a Deeper Understanding of Organizational Theory: An Organizational Performance Scale for Third-Sector Institutions in Latin America(2025-09-26); - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Spanish Version of a Scale to Evaluate the Quality of Work Life in Teachers: An Adaptation of Walton’s QWL Model in the Peruvian Context(2023-11-28); ; Workers' job satisfaction benefits the organization, which constitutes a competitive advantage. This is why the Quality of Work Life (QoWL) study has gained relevance in recent years. For this reason, various scales have been developed to evaluate this organizational variable constantly. However, to date, there is no evidence in the scientific literature of a Spanish version that evaluates the validity and reliability of these scales in a Peruvian context. Thus, this study aimed to translate into Spanish and adapt and analyze the validity and reliability of a scale to assess the quality of work life in Peruvian teachers based on Walton's model. For this purpose, 457 regular basic education teachers from a private educational network located in the three regions of Peru were surveyed. The analyses used the Structural Equation Model (SEM) with the AMOS 24 statistical software. Confirmatory Factor Analysis provided an excellent fit model of eight factors and 31 elements (CMIN/DF = 2.351; CFI = 0.955; SRMR = 0.062; RMSEA = 0.054; Pclose = 0.052). It also demonstrated good internal consistency (α = between 0.806 and 0.938; CR = between 0.824 and 0.939; AVE = between 0.547 and 0.794). These results contribute to the study of QoWL in Peru. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Assessment of Psychosocial Risks in Workers in the Health Sector: Evidence in the Peruvian Population(2024-05-05); ; Health service providers are exposed to serious risks of physical and mental illnesses, thus creating an environment prone to psychosocial risks due to the nature of their work and its implications; it is necessary that they enjoy well-being to guarantee the safety and quality of care. care they provide to patients; this study aims to describe the prevalence of psychosocial risks in health workers, as well as to identify if sociodemographic factors are associated with this risk; for this purpose, a descriptive, association, quantitative and non-experimental study was applied to an initial sample of 2158 workers. The results show that age, gender, work modality and level of education are associated with psychosocial risks; in this sense, it is recommended to implement policies led by the human resources department in order to create a culture that values and prioritizes the mental and emotional well-being of employees. Received: 16 December 2023 / Accepted: 20 March 2024 / Published: 5 May 2024 - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Servant leadership, brand love, and work ethic: important predictors of general health in workers in the education sector(2024-04-05); ; Background: Building a path aimed at the wellbeing of workers in the education sector is the fundamental basis to encourage quality education. To fill the gap in knowledge and address this aspect by understanding the behavior of the study population, it was proposed as with the objective of determining if servant leadership, brand love and work ethic predict the general health in workers. Methods: A non-probability sampling was applied for convenience. For this purpose, a sample of 509 workers from Peru was submitted to study, who completed a questionnaire consisting of: scale of servant leadership, work ethic, GHQ-12 and brand love. By applying a quantitative method using a structural equation modeling partial least squares approach. Results: The present study demonstrated that the three constructs (servant leadership, brand love, and work ethic) predict the general health of workers in a positive and significant way, in a sample of Peruvian workers in the education sector. Furthermore, the results suggest that these factors can be used to improve the health of employees in educational institutions in Peru and possibly in other contexts as well. Conclusion: Given these results and after knowing the solidity of the predictions, the importance of promoting general health in workers in the education sector. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Financial Education and Micro-Business Performance: Mediating Role of Financial Inclusion in the Digital Age of Micro-Business in the Capital of Peru(2026-05-15); Economic challenges are a latent reality in emerging economies such as Peru, and the growth capacity of entrepreneurs depends largely on certain factors, such as education and financial inclusion. To delve deeper into these factors, this study aims to analyze the association between micro-business performance, education, and financial inclusion, as well as to evaluate the mediating role of financial inclusion in the association between financial education and micro-business performance. The study was of an explanatory design. The research focused on owners, business owners, general managers, and other administrators of micro-businesses who could provide information on the performance of the companies. The results showed a statistically significant positive association between micro-business performance, education, and financial inclusion. It was also proven that financial inclusion is positively associated with micro-business performance, and it was also proven that financial inclusion has a mediating role in the association between financial education and micro-business performance. While these relationships are meaningful, the moderate explanatory power of the model (R2 = 0.370–0.488) suggests that financial education and financial inclusion are important but partial contributors to business outcomes in this context. In conclusion, entrepreneurs with stronger financial knowledge appear to be better positioned to navigate business challenges and leverage financial systems, which may contribute to improved micro-business performance indicators.
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