Villar Guevara, Miluska Maria Del Carmen
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Villar Guevara, Miluska Maria Del Carmen
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miluskavillar@upeu.edu.pe
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30 resultados
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Item type:Publicación, Adaptation and Validation of the S-NutLit Scale to Assess Nutritional Literacy in the Peruvian Population(2024-05-30); ;Elizabeth Emperatriz García-Salirrosas; Maintaining good dietary practices is a factor that allows a better quality of life; therefore, it is necessary to promote health via the fundamental tool of nutritional literacy. In this context, this study aims to evaluate nutritional literacy in Peru through the S-NutLit tool, which is composed of two dimensions. The scale, composed of 11 items, was applied to 396 Peruvian adults. According to the evaluation of the indicators, an acceptable reliability was found, as was a model fit with excellent estimation according to its indicators (CMIN/DIF 2.559; IFC 0.965; SRMR 0.043; RMSEA 0.063; and PClose 0.070). In this way, we seek to reinforce health promotion activities through a nutritional literacy diagnosis, which, due to its characteristics, can be self-administered and used by health entities and other entities in general that are interested in knowing the eating practices of an individual, which undoubtedly leads to good health.Citas (OpenAlex): 3metric-badges.view 5 - Algunas métricas están bloqueadas por suconfiguración de consentimiento
Item type:Publicación, The Human Side of Leadership: Exploring the Impact of Servant Leadership on Work Happiness and Organizational Justice(2024-12-04); ; ;Elizabeth Emperatriz García-SalirrosasThe leadership literature suggests that a servant leadership style can reduce negative employee outcomes, even in challenging work environments such as the educational sector, where teachers play a key role in social development. This research aimed to evaluate the effect of servant leadership on work happiness and organizational justice. An explanatory study was carried out including 210 men and women who declared that they perform teaching activities, aged between 21 and 68 years (M = 38.63, SD = 10.00). The data were collected using a self-report scale of servant leadership, work happiness and organizational justice, obtaining an adequate measurement model (α = between 0.902 and 0.959; CR = between 0.923 and 0.963; AVE = 0.604 and 0.631; VIF = between 1.880 and 2.727). The theoretical model was evaluated using the Partial Least-Squares PLS-SEM method. According to the results, the hypotheses were confirmed, demonstrating that there is a significant positive effect of servant leadership on work happiness (β = 0.69; p < 0.001) and organizational justice (β = 0.24; p < 0.001) and a positive effect of work happiness on organizational justice (β = 0.61; p < 0.001). This research provides valuable insight for educational leaders seeking to improve perceptions of happiness and justice in their organizations and promotes servant leadership to achieve this goal.Citas (OpenAlex): 9 - Algunas métricas están bloqueadas por suconfiguración de consentimiento
Item type:Publicación, Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy(2024-03-22); ;Elizabeth Emperatriz García-Salirrosas ;Manuel Escobar‐Farfán; Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market. Methods: The research focused on the population that stated that they were consumers of the Unión brand (a brand whose value proposition is the sale of healthy foods), obtaining 482 consumers. The study was conducted under a quantitative, non-experimental, cross-sectional design approach. Results: The results support the existence of a positive and significant effect of NL on ATT, SN, and PBC, finding the exact behavior of SN and PBC in WCHBF; however, in the proposed model, it is observed that ATT has no impact on WCHBF. Conclusion: Applying strategies that lead to a change in consumer behavior towards healthy brands is a matter of time and will. In this context, the findings indicate that nutritional literacy plays an essential role in the willingness to consume healthy foods, which sheds more light on the design of educational interventions and awareness campaigns that independently inform about nutritional benefits and empower consumers, allowing them to make informed and healthy choices.Citas (OpenAlex): 24metric-badges.view 1 - Algunas métricas están bloqueadas por suconfiguración de consentimiento
Item type:Publicación, Servant Leadership in educational contexts: A bibliometric analysis to guide management in the framework of SDG 4(2025-12-17); ; José Lívia SegoviaServant leadership is a leadership approach that focuses fundamentally on service to others. In educational contexts, servant leadership has become an attractive topic for research. The main objective of this research was to analyze the last 11 years of scientific production from the Scopus database on servant leadership in educational settings (2013-2023). 48 publications analyzed using bibliometric indicators were taken as a data source. The analysis includes visualization, bibliographic coupling, co-occurrence, and co-authorship analysis. The results of the study show that collaborative research networks between countries around the world were examined, with the United States emerging as the dominant contributor, followed by Indonesia, India, China, and Peru, with the period 2020 and 2022 being those with the highest scientific production, also validating that K. Dahleez, KF Latif, and F. Marimon were the most influential contributors in scientific production and citations; however, A. Abbas has made a greater contribution to Sustainable Development Goal 4, Quality education. The major legacy has focused on two main thematic areas, the Social Sciences and Business, Management and Accounting. The analysis of the main keywords revealed a deep research interest, highlighting the extension and diversity of the concepts of servant leadership, higher education, education, teachers, knowledge hiding, learning, leadership and life satisfaction. This study highlights the importance of international cooperation in the field of cultural research and the need for countries to develop research capital to address knowledge gaps. These findings reveal research trends for future studies, influential authors, and co-authorships across countries, helping researchers identify gaps and future directions. The findings may facilitate the development and use of servant leadership in educational settings to improve outcomes as a sector.Citas (OpenAlex): 2metric-badges.view 1 - Algunas métricas están bloqueadas por suconfiguración de consentimiento
Item type:Publicación, Changes in the Digital World: An Explanatory Analysis of the Key Factors Linked to Virtual Interactivity(2025-07-14); ;Elizabeth Emperatriz García-Salirrosas ;Ledy Gómez-Bayona ;David VillarMagaly Pari-ApazaVirtual interactivity in marketing has evolved significantly in recent decades, becoming an essential tool for effectively connecting with consumers in digital environments. Through interactive digital platforms, brands can generate a two-way dialogue with their customers, allowing them to obtain instant feedback and adapt their strategies quickly and effectively. This not only improves but also contributes to strengthening brand love and fostering long-term loyalty. In this context, this research aimed to analyze the effect of virtual interactivity on customer loyalty and WOM through multiple sequential mediation paths, considering the elements of relationship marketing and examining the cognitive (trust–commitment), communicational (communication–conflict management), and experiential (brand love–WOM) mechanisms that operate in digital consumer–brand interactions. A cross-sectional and explanatory study was conducted, considering 417 frequent customers of brands who also follow brands on social media. Participants included women (60.7%) and men (39.3%), ranging in age from 19 to 52 years (M = 30.9 and SD = 6.0). Data were collected using a self-report form on virtual interactivity, relationship marketing, WOW, customer loyalty, and brand love, yielding an appropriate measurement model (α = between 0.791 and 0.908; CR = between 0.791 and 0.916; AVE = between 0.679 and 0.845) which was statistically analyzed using PLS-SEM. The hypotheses confirmed the proposed model, observing the effect of virtual interactivity on important brand factors. This research provides valid results linked to the digital world in banking contexts.Citas (OpenAlex): 2 - Algunas métricas están bloqueadas por suconfiguración de consentimiento
Item type:Publicación, Impact of Corporate Social Responsibility, Business Ethics and Corporate Reputation on the Retention of Users of Third-Sector Institutions(2023-01-17); ;David Josías Sánchez-Lima ;Segundo Alberto Guevara-Flores; Elizabeth Emperatriz García-SalirrosasThird-sector organizations have achieved an important place in the world due to the multiple social and humanitarian activities they carry out, generating a high impact on society. Maintaining their sustainability basically depends on the retention of their users, but what factor could contribute to this retention? To dispel this question, the purpose of the study is to understand corporate social responsibility (CSR), business ethics (BE) and corporate reputation (CR), and their connections with user retention (RT). Using structural equation analysis (SEM) and non-probabilistic sampling, 501 users of third-sector organizations (199 Uruguay and 302 Peru) were surveyed. The results show a positive and significant impact of CSR on CR, influence of BE on CR, effect of CSR on RT, effect of CR and BE on RT. It is highlighted that CR would have a greater effect on RT and BE, followed by CSR. It is concluded that CR represents a very important and sensitive value at the same time, which is a characteristic that takes a long time to achieve, so it is important to manage it properly, being the one that contributes most to RT.Citas (OpenAlex): 42metric-badges.view 2 - Algunas métricas están bloqueadas por suconfiguración de consentimiento
Item type:Publicación, Scale to Evaluate Employee Experience: Evidence of Validity and Reliability in Regular Basic Education Teachers in the Peruvian Context(2024-08-01); ;Elizabeth Emperatriz García-Salirrosas; Research on employee experience is a topic that has been growing in recent decades. This study analyzes the validity and reliability of an employee experience scale in Peruvian teachers. The study had an instrumental design. The sample was comprised of 760 Peruvian teachers between 20 and 71 years old (M = 40.91; SD = 10.05), where men (36.1%) and women (63.9%) participated, recruited through non-probabilistic sampling. A validity and reliability analysis of the employee experience scale confirmed the three original factors (sensory experience, intellectual experience, and emotional experience). The KMO test reaches a high level (0.950 > 0.70), and the Bartlett test reaches a highly significant level (Sig. = 0.000). The scale also showed good internal consistency (α = 0.948 to 0.980; CR = 0.950 to 0.981; AVE = 0.864 to 0.878). Similarly, for the confirmatory factor analysis, a measurement adjustment was performed, obtaining excellent and acceptable fit indices for Model 2 for three factors (CMIN/DF = 4.764; CFI = 0.984; SRMR = 0.024; RMSEA = 0.070). This study provides a useful tool to measure the employee experience in a friendly way, using simple language to be applied to the Peruvian context. This study is considered an important contribution to organizational behavior and human talent management in educational circles.Citas (OpenAlex): 7metric-badges.view 1 - Algunas métricas están bloqueadas por suconfiguración de consentimiento
Item type:Publicación, Leadership Styles in Non-Profit Institutions: An Empirical Study for the Validation and Reliability of a Scale in the Latin American Context(2025-01-26); ;Elizabeth Emperatriz García-Salirrosas; There is no doubt that leadership is one of the most researched and disseminated topics in recent years, and over time, some distinguished models have developed a solid foundation and a reputable structure. From this perspective, this study analyzes the evidence of validity and reliability of a scale that assesses leadership styles in non-profit institutions. The study had an instrumental design. The sample consisted of 272 workers from nine Latin American countries, aged between 19 and 68 years (M = 34.08 and SD = 8.61), recruited through non-probabilistic sampling. A validity and reliability analysis of the scale confirmed the nine items and three original factors (servant, empowering and shared leadership). The KMO test reached a high level (0.898 > 0.70), and the Bartlett test reached a highly significant level (Sig. = 0.000). The scale also showed good internal consistency (α = 0.918 to 0.956; CR = 0.918 to 0.957; AVE = 0.755 to 0.880). Likewise, for the Confirmatory Factor Analysis, a measurement adjustment was performed, obtaining excellent and acceptable fit indices for Model 2 (CMIN/DF = 1.794; CFI = 0.993; SRMR = 0.023; RMSEA = 0.054; Pclose = 0.369). This study provides a brief and useful tool to measure leadership styles in Latin America, as a scale used specifically for this context would allow for a more accurate and valid assessment. This is crucial for generating effective organizational interventions, fostering the development of authentic leaders, and improving the competitiveness of non-profit institutions.Citas (OpenAlex): 3 - Algunas métricas están bloqueadas por suconfiguración de consentimiento
Item type:Publicación, Investigating the Association Between Transformational Leadership and Job Satisfaction: The Role of Gratitude Towards the Organization in the Peruvian Context(2025-09-05); ;Elizabeth Emperatriz García-Salirrosas; Leadership literature suggests that a transformational leadership style can reduce negative employee outcomes, even in challenging work environments such as the education sector, where teachers play a key role in social development. This study aimed to analyze the association between transformational leadership and job satisfaction: the role of gratitude toward the organization in the Peruvian context. A cross-sectional study with an explanatory design was conducted considering 457 men and women who declared themselves teachers, aged between 18 and 73 years (M = 38.63; SD = 10.61), recruited through non-probability convenience sampling. The theoretical model was evaluated using the Partial Least Squares method (PLS-SEM). An adequately fitting measurement model was obtained (α = between 0.893 and 0.969; CR = between 0.897 and 0.971; AVE = between 0.757 and 0.845), demonstrating that transformational leadership is positively associated with the components of gratitude toward the organization and job satisfaction, as well as the association of the components of gratitude toward the organization and job satisfaction. In turn, it was evident how gratitude toward the organization plays a mediating role in these relationships. In this sense, the study provides valuable information for Peruvian educational leaders seeking to improve indicators of satisfaction, gratitude, and leadership in their work environment. These findings enrich educational management, given that it is the first empirical study to demonstrate these links in a challenging sector of an emerging country, offering a solid foundation for the development of more humanized, effective, and sustainable management strategies.Citas (OpenAlex): 2metric-badges.view 2 - Algunas métricas están bloqueadas por suconfiguración de consentimiento
Item type:Publicación, Dynamics of Financial Decisions for 21st-Century Economic Environments: The Link Between Business Performance, Inclusion, and Financial Literacy of Entrepreneurs in Latin America(2026-05-02) ;Wladimir Chuquimia-Rivero ;Elizabeth Emperatriz García-Salirrosas; Entrepreneurs represent a key piece in the generation of jobs and contribution to the economy through the performance of their businesses. Taking into account that literacy and financial inclusion constitute a business facilitator for the development of businesses, this study was based on analyzing the three variables, aiming to identify whether inclusion and financial literacy influence business performance. Through a non-experimental, quantitative study based on structural equations, a sample of 469 entrepreneurs from Peru, Bolivia, and Colombia was studied. The hypotheses were supported by observing the positive effect of one component of financial literacy (Cash Forecasting) and three components of financial inclusion (Access, Barriers, and Use) on Business Performance. However, the proposed model shows that the direct effect of two components (Bookkeeping and Financial Education) of financial literacy is not statistically significant. Therefore, these factors are vital tools that can help Latin American entrepreneurs make informed financial decisions, manage resources effectively, and build solid and sustainable businesses.Citas (OpenAlex): 0
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