Villar Guevara, Miluska Maria del Carmen

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Villar Guevara, Miluska Maria del Carmen
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  • Publicacion
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    Adaptation and Validation of the S-NutLit Scale to Assess Nutritional Literacy in the Peruvian Population
    (2024-05-30)
    Chilón-Troncos, Rony Francisco
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    García-Salirrosas, Elizabeth Emperatriz
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    Millones Liza, Dany Yudet  
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    Villar Guevara, Miluska Maria del Carmen  
    Maintaining good dietary practices is a factor that allows a better quality of life; therefore, it is necessary to promote health via the fundamental tool of nutritional literacy. In this context, this study aims to evaluate nutritional literacy in Peru through the S-NutLit tool, which is composed of two dimensions. The scale, composed of 11 items, was applied to 396 Peruvian adults. According to the evaluation of the indicators, an acceptable reliability was found, as was a model fit with excellent estimation according to its indicators (CMIN/DIF 2.559; IFC 0.965; SRMR 0.043; RMSEA 0.063; and PClose 0.070). In this way, we seek to reinforce health promotion activities through a nutritional literacy diagnosis, which, due to its characteristics, can be self-administered and used by health entities and other entities in general that are interested in knowing the eating practices of an individual, which undoubtedly leads to good health.
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    Sistema de evaluación Reder y el plan estratégico de una institución privada confesional
    (2019-03-29)
    Villar Guevara, Miluska Maria del Carmen  
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    Toyohama Pocco, Gladys
    Este artículo tiene el objetivo de describir el nivel de cumplimiento del plan estratégico a través del sistema de evaluación REDER de una institución privada confesional, 2017-2019. La metodología utilizada es descriptiva, de diseño no experimental, de corte trasversal, elaborada bajo un enfoque cuantitativo. Al interpretar estadísticamente los resultados se empleó el Software SPSS 24 para análisis descriptivo de frecuencia y de tablas cruzadas. Se aplicó un instrumento de 26 reactivos, dividido en 5 dimensiones, el cual fue administrado a una población de 45 personas de la administración. Se pudo comprobar que el 40% del total de la población de estudio, percibe niveles muy altos y notables de cumplimiento; sin embargo, el 35.6% consideraba el no cumplimiento de estos parámetros. Se concluye que el nivel de cumplimiento del plan estratégico a través del sistema de evaluación REDER, se ubica por debajo de los estándares medios; lo cual se traduce como un punto de mejora en lo que refiere a los patrones de un plan estratégico.
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    Teachers’ effectiveness, cooperative learning, and servant leadership: examining the mediating role of satisfaction with studies in a Latin American university sample
    (2025-11-13)
    Villar Guevara, Miluska Maria del Carmen  
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    García-Salirrosas, Elizabeth Emperatriz
    ;
    Fernandez Mallma, Israel Joselito  
    Introduction The importance of addressing topics related to higher education is increasingly recognized, with greater impetus since the education sector has expanded rapidly worldwide since the second half of the 20th century. These educational conditions have created the need to evaluate the mediating role of satisfaction with studies in the influence of teachers’ effectiveness and cooperative learning on servant leadership in the context of higher education. Method An explanatory study was conducted with the participation of 2,165 university students from Latin America, with an almost equal distribution between women (51.8%) and men (48.2%), with ages ranging from 18 to 56 years (M = 21.26; SD = 3.48). Data were collected using an online self-report questionnaire employing the Student Evaluation of Teachers’ Effectiveness (SETE) scale, the Cooperative Learning Questionnaire (CLC), the Servant Leadership Short Scale (SLSS), and the Brief Scale of Study Satisfaction (BSSS). Results The hypotheses were supported, observing the effect on satisfaction with studies of both teachers’ effectiveness ( β = 0.185; p = 0.000; t = 6.297) and cooperative learning ( β = 0.358; p = 0.000; t = 11.491); and the effect on servant leadership of both teachers’ effectiveness ( β = 0.122; p = 0.000; t = 4.247), cooperative learning ( β = 0.576; p = 0.000; t = 21.186), and satisfaction with studies ( β = 0.151; p = 0.000; t = 7.734). Likewise, the results indicate the mediating role of satisfaction with studies in the effect of teachers’ effectiveness on servant leadership ( β = 0.028; p = 0.000; t = 4.784), and of cooperative learning on servant leadership ( β = 0.054; p = 0.000; t = 6.531). Discussion This new model suggests a re-evaluation of existing models on these topics. The results of this research provide valuable insights for higher education management and leadership seeking to achieve higher levels of academic satisfaction among Latin American university students. This model warrants special attention in future research, including the exploration of other potential factors and the application of these findings to diverse contexts and cultures.
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    Changes in the Digital World: An Explanatory Analysis of the Key Factors Linked to Virtual Interactivity
    (2025-07-14)
    Villar Guevara, Miluska Maria del Carmen  
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    García-Salirrosas, Elizabeth Emperatriz
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    Gómez-Bayona, Ledy
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    Villar, David
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    Pari-Apaza, Magaly
    Virtual interactivity in marketing has evolved significantly in recent decades, becoming an essential tool for effectively connecting with consumers in digital environments. Through interactive digital platforms, brands can generate a two-way dialogue with their customers, allowing them to obtain instant feedback and adapt their strategies quickly and effectively. This not only improves but also contributes to strengthening brand love and fostering long-term loyalty. In this context, this research aimed to analyze the effect of virtual interactivity on customer loyalty and WOM through multiple sequential mediation paths, considering the elements of relationship marketing and examining the cognitive (trust–commitment), communicational (communication–conflict management), and experiential (brand love–WOM) mechanisms that operate in digital consumer–brand interactions. A cross-sectional and explanatory study was conducted, considering 417 frequent customers of brands who also follow brands on social media. Participants included women (60.7%) and men (39.3%), ranging in age from 19 to 52 years (M = 30.9 and SD = 6.0). Data were collected using a self-report form on virtual interactivity, relationship marketing, WOW, customer loyalty, and brand love, yielding an appropriate measurement model (α = between 0.791 and 0.908; CR = between 0.791 and 0.916; AVE = between 0.679 and 0.845) which was statistically analyzed using PLS-SEM. The hypotheses confirmed the proposed model, observing the effect of virtual interactivity on important brand factors. This research provides valid results linked to the digital world in banking contexts.
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    Financial Education and Micro-Business Performance: Mediating Role of Financial Inclusion in the Digital Age of Micro-Business in the Capital of Peru
    (2026-05-15)
    Lozano-Taricuarima, Jorge
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    García-Salirrosas, Elizabeth Emperatriz
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    Millones Liza, Dany Yudet  
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    Villar Guevara, Miluska Maria del Carmen  
    Economic challenges are a latent reality in emerging economies such as Peru, and the growth capacity of entrepreneurs depends largely on certain factors, such as education and financial inclusion. To delve deeper into these factors, this study aims to analyze the association between micro-business performance, education, and financial inclusion, as well as to evaluate the mediating role of financial inclusion in the association between financial education and micro-business performance. The study was of an explanatory design. The research focused on owners, business owners, general managers, and other administrators of micro-businesses who could provide information on the performance of the companies. The results showed a statistically significant positive association between micro-business performance, education, and financial inclusion. It was also proven that financial inclusion is positively associated with micro-business performance, and it was also proven that financial inclusion has a mediating role in the association between financial education and micro-business performance. While these relationships are meaningful, the moderate explanatory power of the model (R2 = 0.370–0.488) suggests that financial education and financial inclusion are important but partial contributors to business outcomes in this context. In conclusion, entrepreneurs with stronger financial knowledge appear to be better positioned to navigate business challenges and leverage financial systems, which may contribute to improved micro-business performance indicators.
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    The Human Side of Leadership: Exploring the Impact of Servant Leadership on Work Happiness and Organizational Justice
    (2024-12-04)
    Agustin-Silvestre, Jesus Alberto
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    Villar Guevara, Miluska Maria del Carmen  
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    García-Salirrosas, Elizabeth Emperatriz
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    Fernandez Mallma, Israel Joselito  
    The leadership literature suggests that a servant leadership style can reduce negative employee outcomes, even in challenging work environments such as the educational sector, where teachers play a key role in social development. This research aimed to evaluate the effect of servant leadership on work happiness and organizational justice. An explanatory study was carried out including 210 men and women who declared that they perform teaching activities, aged between 21 and 68 years (M = 38.63, SD = 10.00). The data were collected using a self-report scale of servant leadership, work happiness and organizational justice, obtaining an adequate measurement model (α = between 0.902 and 0.959; CR = between 0.923 and 0.963; AVE = 0.604 and 0.631; VIF = between 1.880 and 2.727). The theoretical model was evaluated using the Partial Least-Squares PLS-SEM method. According to the results, the hypotheses were confirmed, demonstrating that there is a significant positive effect of servant leadership on work happiness (β = 0.69; p < 0.001) and organizational justice (β = 0.24; p < 0.001) and a positive effect of work happiness on organizational justice (β = 0.61; p < 0.001). This research provides valuable insight for educational leaders seeking to improve perceptions of happiness and justice in their organizations and promotes servant leadership to achieve this goal.
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    Servant leadership, brand love, and work ethic: important predictors of general health in workers in the education sector
    (2024-04-05)
    Laura-Arias, Elena
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    Villar Guevara, Miluska Maria del Carmen  
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    Millones Liza, Dany Yudet  
    Background: Building a path aimed at the wellbeing of workers in the education sector is the fundamental basis to encourage quality education. To fill the gap in knowledge and address this aspect by understanding the behavior of the study population, it was proposed as with the objective of determining if servant leadership, brand love and work ethic predict the general health in workers. Methods: A non-probability sampling was applied for convenience. For this purpose, a sample of 509 workers from Peru was submitted to study, who completed a questionnaire consisting of: scale of servant leadership, work ethic, GHQ-12 and brand love. By applying a quantitative method using a structural equation modeling partial least squares approach. Results: The present study demonstrated that the three constructs (servant leadership, brand love, and work ethic) predict the general health of workers in a positive and significant way, in a sample of Peruvian workers in the education sector. Furthermore, the results suggest that these factors can be used to improve the health of employees in educational institutions in Peru and possibly in other contexts as well. Conclusion: Given these results and after knowing the solidity of the predictions, the importance of promoting general health in workers in the education sector.
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    Student Evaluation of Teachers’ Effectiveness (SETE) scale: translation, cross-cultural adaptation and psychometric properties in a Latin American sample
    (2024-07-24)
    Villar Guevara, Miluska Maria del Carmen  
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    Livia-Segovia, José Hector
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    García-Salirrosas, Elizabeth Emperatriz
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    Fernandez Mallma, Israel Joselito  
    Introduction Teacher effectiveness is a burgeoning field. Those responsible for educational policies seem increasingly committed to this fact, since it is one of the most important factors that influence the success of a university student; for this reason, the study of this topic has gained relevance in recent years. Therefore, an instrument with adequate psychometric properties is needed to measure this construct in Spanish-speaking countries. Objective The study had the purpose of translating, adapting, and evaluating the internal structure, providing evidence of reliability and validity of the Student Evaluation of Teachers’ Effectiveness (SETE) Scale in a Latin American sample. Methods An instrumental study was carried out and through convenience sampling, data were collected from 1,000 university students from South America belonging to a private educational network. The participants were between 18 and 40 years old (M = 21.25, SD = 2.99). Analyzes used Structural Equation Modeling (SEM) with AMOS 24 statistical software. Results Confirmatory Factor Analysis provided a 4-factor, 28-item fit model (CMIN/DF = 4.359; CFI = 0.956; SRMR = 0.030; RMSEA = 0.058). The results demonstrated good internal consistency (α = between 0.927 and 0.961; CR = between 0.927 and 0.962; AVE = between 0.646 and 0.799). Evidence of validity and reliability was obtained for the total sample. Discussion This adaptation and validation of the SETE scale makes it a valid, useful, reliable, and necessary tool that can be considered to evaluate teachers’ effectiveness from the perspective of university students.
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    Impact of Corporate Social Responsibility, Business Ethics and Corporate Reputation on the Retention of Users of Third-Sector Institutions
    (2023-01-17)
    Cabrera-Luján, Samuel Leroy
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    Sánchez-Lima, David Josías
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    Guevara-Flores, Segundo Alberto
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    Millones Liza, Dany Yudet  
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    García-Salirrosas, Elizabeth Emperatriz
    Third-sector organizations have achieved an important place in the world due to the multiple social and humanitarian activities they carry out, generating a high impact on society. Maintaining their sustainability basically depends on the retention of their users, but what factor could contribute to this retention? To dispel this question, the purpose of the study is to understand corporate social responsibility (CSR), business ethics (BE) and corporate reputation (CR), and their connections with user retention (RT). Using structural equation analysis (SEM) and non-probabilistic sampling, 501 users of third-sector organizations (199 Uruguay and 302 Peru) were surveyed. The results show a positive and significant impact of CSR on CR, influence of BE on CR, effect of CSR on RT, effect of CR and BE on RT. It is highlighted that CR would have a greater effect on RT and BE, followed by CSR. It is concluded that CR represents a very important and sensitive value at the same time, which is a characteristic that takes a long time to achieve, so it is important to manage it properly, being the one that contributes most to RT.
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