e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector

García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Millones Liza, Dany Yudet; Bejarano Auqui, Jesus Fernando

doi:10.3390/su15064964

e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector

Author(s)

García-Salirrosas, Elizabeth Emperatriz

Universidad Autónoma del Perú

Rondon-Eusebio, Rafael Fernando

Private University of the North

Millones Liza, Dany Yudet

Universidad Peruana Unión

Bejarano Auqui, Jesus Fernando

Universidad Peruana Unión

Date Issued

10 de marzo de 2023

Type

Article

Volume

15

Issue

6

Series/Report No.

Sustainability

Start Page

4964

End Page

4964

DOI

10.3390/su15064964

ISSN

2071-1050

Abstract

Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-RetailTest presents adequate psychometric evidence to measure the attitude of consumers towards online purchases in the retail sector in the Peruvian market. Thus, it seeks to contribute to the advancement of the study of these important variables of Latin American consumer behavior.