Millones Liza, Dany Yudet

Nombre preferido

Afiliación principal

Facultad de Ciencias Empresariales

ORCID

0000-0003-3672-461X

ID de autor de Scopus

57696794800

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Dependencia emocional y violencia de pareja en mujeres de la selva peruana
(2024-11-24)
Millones Liza, Dany Yudet
;
More Martínez, Maura Mirelly
;
Requejo Shapiama, Sarita
;
Millones Liza, Dany Yudet
;
Palomino-Ccasa, Joel
El estudio tuvo como objetivo determinar si existía una relación significativa entre la dependencia emocional y el maltrato de pareja en mujeres del distrito de Morales, región de San Martín, en 2024. La investigación fue de tipo básico, con un diseño no experimental, de corte transversal y predictivo. Luego de aplicar un muestreo no probabilístico a conveniencia del investigador, se logró la participación de 312 mujeres. Los resultados de la regresión mostraron que el modelo propuesto evidenció un ajuste adecuado (F-test = 509.856; p < 0.001), lo que indica que la dependencia emocional (β = 0.789, p < 0.001) predice la violencia de pareja (R² ajustado = 0.621). Los resultados del R² permitieron determinar un efecto positivo grande de la dependencia emocional sobre la violencia de pareja. De la misma manera, los valores t y el coeficiente β de las variables en cuestión fueron estadísticamente significativos (p < 0.05). Por lo tanto, se resalta la importancia de abordar la dependencia emocional como un aspecto de prevención y tratamiento para mitigar la violencia de pareja.
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E-Teach Performance: A Scale to Evaluate Teaching Performance in Virtual Environments in Higher Education Programs for Adults
(2022-04-09)
Garcia-Salirrosas, Elizabeth-Emperatriz
;
Millones Liza, Dany Yudet
The study proposes an instrument to evaluate teaching performance in virtual environments (E-Teach Performance), identifying 17 items, which makes it an easy-to-apply instrument for evaluating teacher performance that provides online teaching. The pilot test consisted of 222 participants who belong to a sector of working adult students who stated that they were enrolled during the first semester of 2021. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analysis were applied to evaluate the proposed model, the results allowed to know a scale of two dimensions which were called: (1) Virtual Teaching Collaboration and (2) Virtual Teaching Accompaniment. The statistical analyzes showed a good fit of the model; in this way, this scale allows the authors to provide the scientific and university community with a reliable instrument to be applied both in future research and to evaluate university teachers who work in virtual environments.
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Influence of Self-Efficacy, Perceived Enjoyment and Ease of Use on Mathematics Learning Satisfaction in Virtual Environments
(2024-05-05)
Millones Liza, Dany Yudet
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García-Salirrosas, Elizabeth Emperatriz
;
Apaza-Cáceres, Jesús Alfredo
;
Norabuena-Diaz, Rubén Ángel
Within the educational context, mathematics is one of the areas that contributes to the development of logical skills and analytical abilities in students. Mastering these skills allows for greater accessibility to understand various fields of study such as engineering, science, technology, among others. Therefore, it is important for educational institutions to intervene proactively, promoting a practical approach in the teaching of mathematics. Although educational institutions have promoted good interaction between teachers and students for better learning, this situation was subject to change due to the arrival of the pandemic; the rapid transition to virtual environments affected the quality of mathematics education due to the lack of good resources. In this context, the research question arises: are students satisfied with the learning modality through virtual environments? To answer this question, a quantitative, cross-sectional research method was applied, and applying a non-probabilistic sampling, 402 university students were surveyed. Through the analysis with structural equations (SEM), it was found that self-efficacy, perceived enjoyment, and ease of use have a positive and significant influence on student satisfaction when learning mathematics in virtual environments; therefore, the importance of giving students the appropriate support to develop a positive attitude, confidence, and development of skills that promote self-efficacy, enjoyment, and motivation towards mathematics is framed, also ensuring the availability of technological resources that optimize the conditions and learning experience in virtual environments. Received: 20 January 2024 / Accepted: 29 April 2024 / Published: 5 May 2024
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Propuesta de un Plan de Mitigación para la Deserción Universitaria en la Universidad Peruana Unión
(2018-09-14)
Millones Liza, Dany Yudet
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Design, Adaptation, and Validation of a Digital Marketing Instrument in SMEs
(2024-09-05)
Haro-Zea, Karla Liliana
;
Ovalle Osuna, Óscar Omar
;
Diaz Saavedra, Robin Alexander
;
Millones Liza, Dany Yudet
Measuring digital marketing will help evaluate the impact of strategies, increased sales, customer acquisition, and customer retention. This research aims to design, adapt, and validate a scale measuring Digital Marketing in Small and Medium Enterprises. Results were structured as follows: To start, a thorough literature review was carried out. Subsequently, a panel of 6 marketing experts was made, who evaluated the content. Additionally, data collection was carried out with 711 collaborators from the strategic area of SMEs. As well as, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.95, with a variance of 85.80% in three factors, with factor weights greater than 0.5. The values of the goodness-of-fit index are as follows: residual root mean square (RMS) =0.047; goodness-of-fit index (GFI) = 0.876; adjusted goodness-of-fit index (AGPI) =0.825; comparative fit index (CFI) =0.956; Tucker-Lewis index (TLI) =0.945; normalized fit index (NFI) = 0.945; incremental fit index (IFI) = 0.950 and root mean square residual (RMSEA) =0.072. These values imply an acceptable fit for which the model is adequate, and the scale is valid. Received: 3 March 2024 / Accepted: 22 August 2024 / Published: 05 September 2024
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e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector
(2023-03-10)
García-Salirrosas, Elizabeth Emperatriz
;
Rondon-Eusebio, Rafael Fernando
;
Millones Liza, Dany Yudet
;
Bejarano Auqui, Jesus Fernando
Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-RetailTest presents adequate psychometric evidence to measure the attitude of consumers towards online purchases in the retail sector in the Peruvian market. Thus, it seeks to contribute to the advancement of the study of these important variables of Latin American consumer behavior.
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Development and validation of a self-assessment scale of job performance in teleworking
(2022-05-13)
Millones Liza, Dany Yudet
;
García-Salirrosas, Elizabeth Emperatriz
The study proposes an instrument to evaluate the work performance of teleworkers (JOPERTE), identifying 19 items, which makes it an easy-to-apply instrument for the evaluation of work performance. The pilot test consisted of 312 participants who stated that they were working in the telecommuting modality. The items were formulated after having carried out an exhaustive review of the literature to later be evaluated by experts who guaranteed the content of the construct. Exploratory and confirmatory factor analyzes were applied to evaluate the proposed model, the results revealed a one-dimensional scale with a good fit of the model that met all the CMIN, DF, CMIN/DF, CFI, SRMR, RMSEA and PClose indicators satisfactorily. In this way, this scale allows the authors to provide the scientific and business community with a reliable instrument to be applied both in future research and to evaluate workers in organizations where they work in virtual environments.
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The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective
(2025-01-12)
García-Salirrosas, Elizabeth Emperatriz
;
Esponda-Perez, Jorge Alberto
;
Millones Liza, Dany Yudet
;
Haro-Zea, Karla Liliana
;
Moreno-Barrera, Luiggi Agustin
This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact the willingness to purchase healthy brands. A quantitative, non-experimental, and cross-sectional study was conducted with a sample of 515 participants. A self-administered questionnaire was used, and the data were analyzed using the PLS-SEM method. The findings indicate that a healthy lifestyle positively influences the perception of quality and the social, emotional, and economic value of healthy brands. However, only perceived quality, social value, and emotional value significantly impacted the willingness to purchase, while economic value did not show a relevant effect. It is concluded that a healthy lifestyle is a determining factor in the perception of the value of healthy foods, which reinforces the purchase intention, except for economic value. These findings suggest that companies should prioritize strategies that reinforce the quality and emotional and social connections of their products to encourage the consumption of healthy brands. This study contributes theoretically to the perceived value model in emerging markets and provides practical implications for designing more effective marketing strategies in the Peruvian context.
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Digital Skills and Job Performance in Remote Work
(2022-05-19)
Garcia-Salirrosas Elizabeth Emperatriz
;
Millones-Liza Dany Yudet
The objective of this study is to estimate the level of association between digital skills and job performance in remote work in a developing country such as Peru. A non-probabilistic convenience sampling was applied and it was possible to reach 350 adequate surveys for the development of this work. The population of this study were workers from the city of Lima, who were working remotely. For the validation of the instrument, the exploratory factorial analysis (EFA) and confirmatory factorial analysis (CFA) were carried out and the Spearman’s RHO statistic was used for the hypothesis test. The result showed that there is a positive and significant relationship (Rho 0.427; p value 0.000). It is concluded that the greater the development of digital skills, the higher the level of job performance of workers in remote mode.
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Abandono de los estudiantes de una institución universitaria privada y su intención de retorno en época de COVID-19: un análisis para la toma de decisiones
(2022-03-01)
Millones Liza, Dany Yudet
;
García-Salirrosas, Elizabeth Emperatriz
Este trabajo investigó las causas que llevan a los estudiantes universitarios a abandonar sus carreras, así como los motivos que impulsarían su retorno. Con la aplicación de la métrica Net Promoter Score (NPS) se encontró que del total de 551 estudiantes que abandonaron la institución 301 (69,95 %) no retornaron. Dentro de las causas que explican el abandono se identificaron: el factor económico (56,8 %), la organización académica (20,0 %) y la salud (13,6 %). Los estudiantes estarían dispuestos a retornar si la institución mejora las plataformas tecnológicas (27,2 %), reduce los costos de enseñanza y matrícula (31,8 %) e implementa una bolsa de trabajo (27,3 %). Se identificó a los estudiantes promotores (23,6 %), pasivos (34,9 %) y detractores (41,5%), siendo los promotores aquellos que están dispuestos a recomendar a la institución educativa y, en el otro extremo, los detractores que son capaces de perjudicar la imagen de la institución; se concluye que la intención de retorno depende el tipo de estudiante.
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Millones Liza, Dany Yudet

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