Villar Guevara, Miluska Maria Del Carmen
Preferred name
Villar Guevara, Miluska Maria Del Carmen
Main Affiliation
Email
miluskavillar@upeu.edu.pe
ORCID
Scopus Author ID
29 resultados
Mostrando 1 - 10 de 29
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Item type:Publicación, Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model(2025-01-04); - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, The Human Side of Leadership: Exploring the Impact of Servant Leadership on Work Happiness and Organizational Justice(2024-12-04); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Investigating the Association Between Transformational Leadership and Job Satisfaction: The Role of Gratitude Towards the Organization in the Peruvian Context(2025-09-05); ; Leadership literature suggests that a transformational leadership style can reduce negative employee outcomes, even in challenging work environments such as the education sector, where teachers play a key role in social development. This study aimed to analyze the association between transformational leadership and job satisfaction: the role of gratitude toward the organization in the Peruvian context. A cross-sectional study with an explanatory design was conducted considering 457 men and women who declared themselves teachers, aged between 18 and 73 years (M = 38.63; SD = 10.61), recruited through non-probability convenience sampling. The theoretical model was evaluated using the Partial Least Squares method (PLS-SEM). An adequately fitting measurement model was obtained (α = between 0.893 and 0.969; CR = between 0.897 and 0.971; AVE = between 0.757 and 0.845), demonstrating that transformational leadership is positively associated with the components of gratitude toward the organization and job satisfaction, as well as the association of the components of gratitude toward the organization and job satisfaction. In turn, it was evident how gratitude toward the organization plays a mediating role in these relationships. In this sense, the study provides valuable information for Peruvian educational leaders seeking to improve indicators of satisfaction, gratitude, and leadership in their work environment. These findings enrich educational management, given that it is the first empirical study to demonstrate these links in a challenging sector of an emerging country, offering a solid foundation for the development of more humanized, effective, and sustainable management strategies. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Scale to Evaluate Employee Experience: Evidence of Validity and Reliability in Regular Basic Education Teachers in the Peruvian Context(2024-08-01); ; Research on employee experience is a topic that has been growing in recent decades. This study analyzes the validity and reliability of an employee experience scale in Peruvian teachers. The study had an instrumental design. The sample was comprised of 760 Peruvian teachers between 20 and 71 years old (M = 40.91; SD = 10.05), where men (36.1%) and women (63.9%) participated, recruited through non-probabilistic sampling. A validity and reliability analysis of the employee experience scale confirmed the three original factors (sensory experience, intellectual experience, and emotional experience). The KMO test reaches a high level (0.950 > 0.70), and the Bartlett test reaches a highly significant level (Sig. = 0.000). The scale also showed good internal consistency (α = 0.948 to 0.980; CR = 0.950 to 0.981; AVE = 0.864 to 0.878). Similarly, for the confirmatory factor analysis, a measurement adjustment was performed, obtaining excellent and acceptable fit indices for Model 2 for three factors (CMIN/DF = 4.764; CFI = 0.984; SRMR = 0.024; RMSEA = 0.070). This study provides a useful tool to measure the employee experience in a friendly way, using simple language to be applied to the Peruvian context. This study is considered an important contribution to organizational behavior and human talent management in educational circles. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Leadership Styles and Their Influence on Learning Culture and Dynamic Capacity in Nonprofit Organizations(2025-08-15); - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets(2024-10-03); ; Introduction: Food brands that promote a healthy lifestyle are gaining more followers. Healthy food consumers are a conscious and demanding segment that values the quality and benefits they receive from a product and the ethical, environmental, and social impact of their purchasing decisions. The objective of the research is to evaluate the influence of perceived value components on health food brand image and brand loyalty in an emerging market. Methods: A cross-sectional and explanatory study was conducted considering 612 consumers of a healthy brand in Peru. The participants included women (65.2%) and men (34.8%), with ages between 18 and 56 (M = 22.56; SD = 5.95). Data were collected using a self-report form and statistically analyzed using PLS-SEM. Results: The study hypotheses confirmed the impact of perceived emotional value, perceived social value, perceived financial value, and perceived quality on brand image and loyalty. However, the proposed model observes that perceived social value has no impact on brand loyalty. Conclusion: Implementing strategies that help build stronger, healthy brands is part of effective management for business leaders. In this context, the findings indicate that brands should effectively communicate their attributes and offer them that meet and exceed consumer expectations to achieve consumer loyalty. This is a mechanism to consolidate a strong and positive image that facilitates customer loyalty based on perceived value. The results obtained can help marketers and decision-makers in the healthy food industry to design more effective brand strategies, which could increase demand for their healthy products. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Leadership Styles in Non-Profit Institutions: An Empirical Study for the Validation and Reliability of a Scale in the Latin American Context(2025-01-26); ; There is no doubt that leadership is one of the most researched and disseminated topics in recent years, and over time, some distinguished models have developed a solid foundation and a reputable structure. From this perspective, this study analyzes the evidence of validity and reliability of a scale that assesses leadership styles in non-profit institutions. The study had an instrumental design. The sample consisted of 272 workers from nine Latin American countries, aged between 19 and 68 years (M = 34.08 and SD = 8.61), recruited through non-probabilistic sampling. A validity and reliability analysis of the scale confirmed the nine items and three original factors (servant, empowering and shared leadership). The KMO test reached a high level (0.898 > 0.70), and the Bartlett test reached a highly significant level (Sig. = 0.000). The scale also showed good internal consistency (α = 0.918 to 0.956; CR = 0.918 to 0.957; AVE = 0.755 to 0.880). Likewise, for the Confirmatory Factor Analysis, a measurement adjustment was performed, obtaining excellent and acceptable fit indices for Model 2 (CMIN/DF = 1.794; CFI = 0.993; SRMR = 0.023; RMSEA = 0.054; Pclose = 0.369). This study provides a brief and useful tool to measure leadership styles in Latin America, as a scale used specifically for this context would allow for a more accurate and valid assessment. This is crucial for generating effective organizational interventions, fostering the development of authentic leaders, and improving the competitiveness of non-profit institutions. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Changes in the Digital World: An Explanatory Analysis of the Key Factors Linked to Virtual Interactivity(2025-07-14); - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness(2024-06-23); ; ; Gladys Toyohama PoccoEating low amounts of healthy foods leads to high rates of diet-related diseases. How can we control and reduce the increase in these diseases? One of the recommendations is to improve nutritional competence, which means greater health consciousness. The objective of the present study is to determine the influence of health consciousness on the dimensions of perceived value and their impact on the willingness to consume foods from a healthy brand. Through a non-experimental, cross-sectional, and explanatory study, the responses of 518 participants (men and women) who confirmed being consumers of the healthy brands of food were analyzed. The study included adults aged from 18 to 58 years recruited using non-probability sampling. Data was collected using a self-report form and statistically analyzed using Smart PLS. The findings support that health awareness positively and significantly influences perceived quality value, perceived financial value, perceived social value, and perceived emotional value; contrary to this, it was detected that the perceived financial value does not influence the willingness to consume foods from healthy brands. This study contributes significantly to health science by showing how the theory of perceived value predicts the intention to consume healthy brands, with health consciousness intervening in this prediction. Therefore, it is concluded that the study population that consumes healthy foods has experienced the positive impact of perceived value and reports that the factors that comprise it influence their intention to consume healthy foods. - Some of the metrics are blocked by yourconsent settings
Item type:Publicación, Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy(2024-03-22); ; Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market. Methods: The research focused on the population that stated that they were consumers of the Unión brand (a brand whose value proposition is the sale of healthy foods), obtaining 482 consumers. The study was conducted under a quantitative, non-experimental, cross-sectional design approach. Results: The results support the existence of a positive and significant effect of NL on ATT, SN, and PBC, finding the exact behavior of SN and PBC in WCHBF; however, in the proposed model, it is observed that ATT has no impact on WCHBF. Conclusion: Applying strategies that lead to a change in consumer behavior towards healthy brands is a matter of time and will. In this context, the findings indicate that nutritional literacy plays an essential role in the willingness to consume healthy foods, which sheds more light on the design of educational interventions and awareness campaigns that independently inform about nutritional benefits and empower consumers, allowing them to make informed and healthy choices.
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